6th Puregold Tindahan ni Aling Puring Sari-Sari Store Convention 2011 - A Triumph

Over 50,000 attendees, comprised of valued members and customers, VIPs, guests and trade partners, graced the 6th Puregold Tindahan ni Aling Puring Sari-Sari Store Convention 2011 held last May 18-21 at the World Trade Center, Metro Manila. Puregold's 2011 Convention theme was "SIKAP Ka-Asenso! - Sari-Sari Stores Itaguyod Kasama Ang Puregold".

Popular TV personality, Boy Abunda led the opening program, and guest-of-honor Vice-President and Presidential Adviser to Overseas Filipino Workers Jejomar Binay led the opening ceremonies of the Convention. While, Puregold endorsers Vic Sotto, Joey De Leon and much celebrated dabarkads Jose Manalo and Ruby Rodriguez opened the second day of the Convention.

All throughout the 4-day event, Puregold's trade partners were showcased in more than 350 booths which offered different promos, big discounts, freebies, sampling, giveaways and exciting raffles prizes to all guests.

Tindahan ni Aling Puring members and even non-members also had the chance to meet and attend seminars of well-known "Negosyo Masters" such as Francis J. Kong, Francisco Colayco, Jojo Baldo, Lloyd Luna and Chinkee Tan.

This year's annual convention also saw the launch of Puregold's "Gold Card" for its Tindahan ni Aling Puring Top 500 members. Held at the World Trade Center - Tent Area, top members were given a luncheon and recognition party hosted by Giselle Sanchez and Suzy Abrera with surprise celebrity appearances of Jonalyn Viray, Mara Clara stars - Katherine Bernardo and Julia Montes, KC Concepcion and Judy Ann Santos.

This year's successful Puregold Tindahan ni Aling Puring Sari-Sari Store Convention 2011 was co-presented by Nescafe, Milo, Tide, Safeguard, Tang, Knorr, Vaseline, Globe, Century Tuna, Lucky Me, Colgate, UFC, Datu Puti, Coca-Cola and URC - Jack N Jill.

TNAP 2011 Documentary

Supplier Testimonials

Miguel Carlos
Monde | Key Accounts Manager

The Aling Puring Convention was as usual another big hit! There was a constant stream of people coming and even our booth was overwhelmed. Puregold and its partners made a lot of shoppers and consumers happy during those 4 days with all the promos, deals and games and interesting seminars being offered left and right.

Other than the money side of things, Puregold also instills proper values in their customers with talks by Pastor Jojo Baldo and Mr. Francis Kong relating doing good business to touching other people's lives through selling.

They really make their customers happy and valued that is why it is no wonder they are a preferred choice in being the "Ka-Asenso" partner of many business owners.

Jess Villegas
Globe | Senior Account Manager
National Sales - NCA

TNAP Convention this year was like going to a party for 4 days. This is because of the entertainments, gimmicks, showbiz personalities, free food, drinks & exciting games which Puregold collectively brought together from its business partners. Kudos to Puregold for another successful run & great concept of the recent TNAP convention. Looking forward for next year's exciting and more surprises TNAP convention.

Bill Schultz
Coca Cola Bottlers | CEO

Coca-Cola congratulates Puregold for the successful conclusion of its Aling Puring Convention. We share in your vision of being part of every Filipino family, and in strengthening the Philippine economy through entrepreneurship. Like you, we are committed to delivering our promise to our consumers that they may always continue to enjoy their favorite Coca-Cola beverage at a reasonable price by managing our business responsibly. We are honored to have been part of this initiative. Thank you for the trust and confidence you have bestowed on us. We look forward to nurturing an even stronger partnership with you.

Eric Montinola
Coca Cola Bottlers | Key Account Director

Coca-Cola touches the lives of people. Through the Aling Puring Convention, Coca-Cola was able to continue to do just that and help grow the businesses of the Aling Puring. This is our commitment - to ensure that we provide quality products and services to Puregold and all its members always.

Congratulations and more power!

Cheri Masipag-Moran
Coca Cola Bottlers | Group Customer Development Manager

Puregold's Aling Puring Convention this year was a true testament to fulfill a promise of partnership, enhancing the business and cultivating loyalty and trust. I attended the first Aling Puring Convention 6 years ago and I saw it evolved from offering products at great value to offering a lifetime commitment to their Ka-Asenso partners to positively influence their lives. We, at Coca-Cola, share the same passion to refresh and bring happiness to our partners and consumers every time, everyday. Thank you for the honor of allowing us to be part of this amazingly inspiring event. In today's unsettling world, our greatness as leaders is determined by our ability to instill greatness in others -- this is what you just did. Congratulations! We look forward to a stronger partnership and greater leap together.

Jill Mikesell
URC | Key Account Manager - Puregold RTD Bev

I was assigned to Puregold just recently, April 1, 2011 and this was my very first Aling Puring Convention experience. So far, so tired! Hahaha But honestly, though it really is very tiring and requires long days of preparation, after the convention has been successfully done, it is very fulfilling to see that we have been a part of this big event and our efforts paid off.

James Go

The recent Aling Puring 'SIKAP" Convention is a true testament on how Puregold has been able to transfigure Aling Puring into a character that lives and binds people across diverse experiences from different parts of the region. It's amazing how Puregold can create an event that evolves year in and year out that continuously keep shoppers yearn for more. Truly one of the most exciting events I have witnessed. Kudos to Puregold!

Baring Olafsson
Coca-Cola Bottlers | COO

The recently- concluded Aling Puring SIKAP Convention was truly a resounding success.

Once I stepped into the convention hall, I was in awe of the large crowd that greeted me- people were excited, enthusiastic, and very eager to see what this year's event had to offer. And the organizers and partner- companies, did not disappoint.

Judging from the awards that it garnered, Puregold's vision to becoming the most customer-oriented hypermart (offering a one-stop shopping convenience and best value to customers), was realized that day.

I wish you continued success Puregold, looking forward to a strengthened partnership in the many years to come!